課程名稱 |
商業解析與研究方法 Business Analytics and Research Method |
開課學期 |
106-2 |
授課對象 |
管理學院 國際企業學研究所 |
授課教師 |
陳聿宏 |
課號 |
IB7092 |
課程識別碼 |
724 M9700 |
班次 |
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學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期一2,3,4(9:10~12:10) |
上課地點 |
管二305 |
備註 |
限大四以上修課。 限學士班四年級以上 總人數上限:60人 外系人數限制:20人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1062IB7092_ |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
The goal of the course is to help students become effective problem solvers and finally intelligent business decision makers in various management situations. This course is designed to prepare students for developing new insights and understanding of business performance by introducing the statistical methods and techniques of data analysis. Particular emphasis is placed on practical applications of empirical methods and how to implement some research methods correctly and efficiently. Students will learn how to use data to carry out an empirical project. The course should be valuable for students with interest in the science of quantitative decision making. |
課程目標 |
待補 |
課程要求 |
待補 |
預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
Hilmer and Hilmer, Practical Econometrics: Data Collection, Analysis, and Application, 1st Edition, MH-SIN, 2014. (華泰書局代理)
Pender, Stair, Hanna, and Hale, Quantitative Analysis for Management, 12th Edition, PET, 2015. (華泰書局代理)
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參考書目 |
待補 |
評量方式 (僅供參考) |
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週次 |
日期 |
單元主題 |
第1週 |
2/26 |
What is Business Analytics?
Empirical Research Projects |
第2週 |
3/05 |
Collection and Management of Data |
第3週 |
3/12 |
Summary Statistics |
第4週 |
3/19 |
Simple Linear Regression |
第5週 |
3/26 |
Hypothesis Tests for Linear Regression Analysis |
第6週 |
4/02 |
NO CLASS |
第7週 |
4/09 |
Case I: Philips Compact Disc-A
Homework: Group 1 (North-south Airline) |
第8週 |
4/16 |
Multiple Linear Regression Analysis
Homework: Group 2 (hw_Ch5) |
第9週 |
4/23 |
Midterm |
第10週 |
4/23 |
Case II: British satellite
Homework: Group 3 (hw_Ch6) |
第11週 |
5/07 |
Qualitative Variables and Non-Linearities in Multiple Linear Regression Analysis |
第12週 |
5/14 |
Forecasting
Homework: Group 4 (hw_Ch7) |
第13週 |
5/21 |
Decision Analysis
Homework: Group 5 (Forecasting Attendance) |
第14週 |
5/28 |
Linear Programming Model
Homework: Group 6 (Blake Electronics)
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第15週 |
6/04 |
Limited Dependent Variable Analysis
Homework: Group 7 (Mexicana Wire Works)
Homework II (for ALL groups) |
第16週 |
6/11 |
Proposal Presentation |
第17週 |
6/18 |
NO CLASS |
第18週 |
6/25 |
Final |
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